Dan Riddell

Archetype’s Danny Riddell, Mike Lucaccini, and Eric Anderson present on Interactive Agency Workflow, Design and Development Process at South by Southwest (SXSW) in Austin.

Session description: Today’s interactive agencies face an extensive amount of challenges in workflow and process. This session takes an in-depth look at the interactive process from sales and contracts through design, development and deployment. Archetype will have key employees talk about their roles and how they fit into the full interactive workflow.

Find out more about the session at www.sxsw.com

I am excited about my upcoming session at SXSW 2010. This is a conference I have not spoke at in the past so I am looking forward to being a part of the conference. I started attending the conference two or three years ago and have really enjoyed it, as well as Austin itself. It is always a crazy time for me as it backs right up to MIX and FITC, both of which I also had sessions in the past.

Below is the session description, I look forward to seeing everyone there!

Interactive Agency Workflow: Design and Development Process

Today’s interactive agencies face an extensive amount of challenges in workflow and process. This session takes an in-depth look at the interactive process from sales and contracts through design, development and deployment. Archetype will have key employees talk about their roles and how they fit into the full interactive workflow.

archetype-inc:

As part of the keynote presentation at Microsoft’s Professional Developers Conference, Scott Guthrie, Microsoft’s Corporate VP, .NET Developer Platform, showcased two of Archetype’s innovative Silverlight 4 applications . Taking advantage of Silverlight 4’s new webcam and audio capabilities, Archetype created photobooth and barcode applications. The photobooth application allows users to record and playback video and still images via webcam, as well as apply a series of pixel shader effects, including bulge, chromakey, cartoon and emboss.  The photobooth application also includes publishing capabilities, allowing users to share video and images via sites like Twitter and Facebook. During the photobooth application presentation, Scott captured a picture of himself with the bulge effect activated and published it to his Twitter account, making for an interesting profile picture.

Scott demonstrated the barcode scanning application by holding up in front of the webcam the barcode of a book he coauthored. After scanning and recognizing the barcode, the application then searched for the book and brought back a list of online retailers who carry the book, along with a picture of the book, prices and other details. Dramatically speeding up the purchasing process, the barcode application has myriad uses including finding products of all types.

Both of these demonstrations highlighted new, powerful capabilities in Silverlight, as well as Archetype’s commitment to being at the forefront of emerging technology. Through partnering with the Silverlight team, Archetype produced a set of compelling and useful applications that demonstrate the power of Silverlight 4 and its webcam support.

archetype-inc:

To get into the spooky spirit of this year’s Halloween, we’ve created our own pumpkin carving application. You can carve your own virtual pumpkin, create a personalized message and share it with your friends. Oh, and it’s a Silverlight 3 application running entirely on Windows Azure.

Check out our pumpkin, then carve and share your own:

http://halloween.cloudapp.net/pumpkin/02a97183-d2c3-4b5f-a692-75c23da13703

Have fun, pass it along and Happy Halloween!!!

- The Archetype Team

archetype-inc:

Attending Microsoft’s World Wide Partner’s Conference (WPC) is a fantastic experience. The sheer breadth of companies, technologies and people that make up Microsoft’s Partner Group is amazing. Wandering the event hall, you’ll see companies focusing on everything from hosted Exchange all the way to the most esoteric applications, robotics and simulations. It is always great to see how many markets and technologies Microsoft is involved in, not only through platforms and technologies but as business units and areas of market focus. 

Needless to say, experiencing all of this in one venue is a great experience. But perhaps even better was talking to the CEO running it all, Steve Ballmer. Along with a few other leading technology firms in the web space, I was invited to an exclusive Steve Ballmer roundtable discussion centered around Microsoft’s Web Development Platform.

Far from a formal presentation of Microsoft’s web dev strategy, this was an open dialogue where the group exchanged ideas and gave feedback on Microsoft’s future web strategies around .NET, Silverlight, SharePoint, Visual Studio and other Microsoft technologies. We discussed with Ballmer the current market trends we’re seeing and experiencing in web and RIA development, as well as our perceptions of Microsoft’s strengths and challenges.  Archetype is proud to have been a part of this discussion and have the opportunity to share our perspective with Ballmer and the rest of the group.